Bringing the art of personalization back to the automobile
We design wheels for those who turn every decision behind the wheel into a statement of character.
The idea behind Samorai had been turning in the mind of Nacho, its founder, long before it took shape. It was born from looking around and always seeing the same thing: the same car, the same street, the same factory repeated to infinity. Every so often an exception appeared: a car built with intent, with a signature of its own, and that scarcity was the signal. Those people, the ones who dared, became the motivation.
In 2026, the idea took shape.
A vision driven by the past
Before the assembly line, every car was born different. Coachbuilders and craftsmen built piece by piece, made to measure and the result was, in practice, a one-of-a-kind work. Standardization came later, with the promise of efficiency, and with it, repetition. We look to that past for a concrete reason: the answer is still there. The industry knew how to build cars with character long before it learned to make them all the same.
Our vision looks to the future. Our values, to the origin.
Our values
We merge precision engineering with the philosophy of the bushi, the samurai code of honor that turns every decision into an act of character.
Honor in the detail
Every wheel is designed with the exacting standard a samurai brings to forging a sword: absolute precision, step by step. Rectitude shows in the result.
Driven by courage
Being different takes courage. We dress the car with the same honesty we live by: head-on, with conviction.
Loyalty that is built
A Dynasty is built among equals. Respect and commitment define every relationship: with each dealer, each customer, each shared kilometer.
When the mind opens, it receives. Ideas don't disappear, they travel. If you don't listen to them, they find another mind willing to act. We choose to listen.